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An entrepreneur with four decades of experience, Assaf Salim launched his first business, Regalitos, in 1985. As founder and CEO of this company, Assaf Salim oversees a retailer of appliances and miscellaneous merchandise.

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Throughout his career, Mr. Salim has overseen this business and added other ventures to his portfolio. In 1999, he founded Automarcas De Occidente, an auto retailer that sells BMW, Mercedes-Benz, Nissan, Toyota, Chevrolet, and Ford vehicles.

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In 2015, Mr. Salim launched ND Import & Export Corp, LLC, a company that exports and imports home appliances, industrial equipment, and general spare parts. Three years later, he founded Air Alas De America, a private aviation company that provides air travel in the Caribbean and Central America, with plans to expand into Europe. In 2020, Mr. Salim founded the Salim Group Investment, a business group specializing in construction projects, housing development, and family-oriented community initiatives.

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In addition to his 35 years of experience in business, his training includes a bachelor’s degree in business and a master’s degree in international finance, both from Rafael Urdaneta University. He also has specialized training in aviation and business management.

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Mr. Salim’s community involvement includes membership in the Rotary and Rotaract groups. His personal interests and hobbies include music, golf, skiing, tennis, and mountain biking.

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